[muppetman11]

MIG integrates social payments into zeebox app

UK broadcaster BSkyB bought a ten per cent share of zeebox in January to secure exclusive integration of the platform's tech. And the firm claims that at launch earlier this month, it was getting up to 15,000 new sign-ups per hour.

Now MIG will integrate its Engage solution to extend the 'second-screen' experience and offer an additional monetisation stream for broadcasters.

Anthony Rose, zeebox's CTO, said: “Broadcasters and programme makers are embracing second screen apps to bring social media and interactivity to their programmes. But spending time and money creating an app for each programme, and for viewers having to find and download an app each time they change channel, isn’t sustainable or scalable.

"zeebox changes that, providing a plug-in architecture that allows broadcasters and programme makers to provide enhanced experiences, delivered within zeebox, easily and at low cost. We’re delighted to be working with MIG to integrate their Engage platform with zeebox, providing broadcasters with new audiences and revenue streams.”

http://www.mobile-ent.biz/news/read/...box-app/017459