[muppetman11]

Originally Posted by passingbat

But she hit the nail on the head here:




Freeview, together with a couple of OTT streaming services, has changed the game.

This why Sky is prepared to pay so much for sport and make 'a full-fat pay TV' option the only economical way to buy it; Now TV works out way too an expensive way to buy on-going sports coverage.

This article illustrates your point perfectly

http://www.rapidtvnews.com/201506173...#axzz3dJPLo72t