Quote:
Originally Posted by Media Boy
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Given that advertising revenues are falling, any closure of the ITV channels on VM will surely reduce them further. Not the best strategy for ITV I've ever heard.
Maybe VM need to add TV Player to their apps, or maybe You View, to avoid these charges and ensure that Virgin viewers without an aerial can still receive ITV programming.
---------- Post added at 08:47 ---------- Previous post was at 08:45 ----------
Quote:
Originally Posted by denphone
That will not happen MB.
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I wouldn't bet on it, Den, but I think if such a move significantly dented audience share, ITV would do an embarrassing retreat.