Quote:
Originally Posted by muppetman11
Your not looking at the big picture Chad your looking at this just from a TV point of view when in fact BT are primarily looking to drive take up of its lucrative Infinity Fibre BB product plus home phone.
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Who will be BT's main target consumer be when their new channel and TV packages launch next year? I can't see many Virgin or SKY customers joining BT for 1 sports channel, especially when BT have confirmed they will look to launch the channel on SKY and Virgin. BT are also miles behind both SKY and Virgin in terms of linear channels, especially in HD.
Still plenty of time for BT to land more deals. I'm hoping a price war is coming soon! The next 8 months or so will be very interesting indeed.
---------- Post added at 19:36 ---------- Previous post was at 19:34 ----------
Quote:
Originally Posted by DaMac
they don't have to make all the money back from subs, their will be advertising revenue and sponsorship too.
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Very true however BT will also be throwing money at marketing, on screen talent, general production costs etc....