27-02-2012, 13:21
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#4
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cf.mega poster
Join Date: Mar 2010
Posts: 12,313
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Re: Sky and ZEEBOX
Social TV Startup Zeebox Seeks Impact With TV Campaign
Quote:
One of the nascent social TV space’s most interesting new second-screen software services will this week court mainstream users with a nationwide TV advertising campaign, just as it targets broadcast partners with a new toolset.
Zeebox, an iOS app that augments live TV shows with interaction, show information and click-to-buy, will this Saturday air the first of 12,000 commercials on Sky and Viacom (NYSE: VIA) channels in the UK through March and April, in time for an upcoming new version with enhanced Twitter features, HD channel support and push notifications.
The airtime is part of the deal, worth more than £10 million, which Zeebox struck in January with BSkyB (NYSE: BSY), which involved funding, Sky Media selling ads inside Zeebox and Zeebox supplying its social service in to a next-generation Sky+ mobile EPG. Sky Media, Sky’s ad sales house, also sells ads for Viacom channels.
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http://paidcontent.co.uk/article/419...h-tv-campaign/
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