Thread: BoxNation on Virgin Media?
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Old 25-02-2015, 00:50   #1410
1andrew1
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Re: BoxNation on Virgin Media?
The match is made for Sky PPV. There won't be enough advertising to make it profitable for ITV to bid and most people wouldn't sign up to BoxNation for just this fight. I don't know if BT has the infrastructure for PPV events and can't see it being part of the regular BT Sport service.
Sky should also put it on their Now TV service as a PPV to gain extra revenue and customers. Could even some sell some NowTV boxes with the fight included in the price.
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