It's not just the increases, they'll all way above inflation. I too am on, CPI linked pension, wished that would go up like VM bills have.
ARPU, that's the acronym I was looking for. However it's known that it costs from 5 to 25 times as much to acquire new customers as to retain existing ones, so it'll cost VM in the end. Source: Harvard Business Review.
Wish VM would give them a bigger room, I can hear the CSA next to them better to the one I'm dealing with.
Just had a call from VM on 0800 408 9340, Googled it and it's
VM marketing.