The impact of internet delivered services is having a devastating impact on the number of cable subscribers in the US, which ultimately will lead to the reduction in the number of channels. The rot is setting in across the water and this trend has already begun over here. It helps to explain why Sky are falling over themselves to offer deals you can't refuse, just to keep subscribers at a sustainable level.
In my opinion, Sky could slow the trend simply by offering fewer, better quality channels with more original dramas and shows. That would certainly go a long way to help retain subscriptions, as I think the public are tiring of poor quality reality TV and dumbed down documentaries. However, although this may help to reduce the flow of deserting subscribers, it is the streaming services that will ultimately win the day.
http://advanced-television.com/2017/...-subs-in-2016/