[andy_m]

Originally Posted by MutleyF

Interesting read Den - Shame when It boils down to money.,

Personally I doubt anyone will beat the BBC for its coverage of the last Olympics - every single sport shown live and all with zero advertising.

Eurosport has an ad break every few minutes at the best of times !

There are many issues with the bbc but it has to be said they got London 2012 spot on. Makes you wonder how they managed to make such a mess of the jubilee or this year's Wimbledon highlights, but that's another story. If we are to have a public service broadcaster funded in this way then it should be the natural home for events such as the Olympics. But the way I read that article suggests that the rights might be sold on to individual broadcasters on a country by country basis, and that the BBC have previously been involved in similar deals - so it isn't necessarily the case that they've "lost" the rights, just that they haven't won them yet.