Hi everyone
Hope you are all looking forward to the weekend - looks like a bit of rain.
Re: MI Info, we have to say we are a little confused here when it comes to your endorsement. If you take a look at the site and their terms and privacy policy you will see that Mi-Info collects and stores your personal data.
Not to mention the fact the release is misleading, suggesting (wrongly) that Phorm sells or passes on customer data.
Our ISP partners have not sold and will never sell your data. No data leaves the ISP network and no PII data is stored by Phorm's technology. We do not tie into the ISP's authentication server or any other information the ISP holds on their subscribers.
For the record, once again, we do not store personal data or any information on which sites a user has visited. Nor do we store any personally identifiable information such as IP addresses etc (unlike Mi-Info) and we do not pass on any information (unlike Mi-Info).
Unlike Mi-Info, Webwise users are anonymous to the system – the technology observes anonymous behaviours and draws a conclusion about the advertising category that's most relevant. All the data leading to that conclusion is then deleted by the time each page is loaded.
Webwise is far more secure simply because it does not store any data and therefore it cannot be lost. As always for more information, especially on the new levels of privacy and security that Webwise sets, go to
http://www.webwise.com or
http://www.phorm.com