Quote:
Originally Posted by 1andrew1
I think they're missing a trick with no 4K PAYG movies, this looks like something easier to pull off than a deal for Amazon, BT Sport or Sky Sports.
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Absolutely! Amazon and Sky already have them. Google Play will imminently. There is nothing stopping this, for movies Virgin have rights to, other than Virgin's lack of interest/investment.
It re-enforces the view that 4K is a tick-list item that came pretty much for free on the V6 and, as Virgin said themselves, they don't view 4K as important to their target customers. And it's hard to read that in any other way than Virgin accept premium TV customers are going to go to Sky anyway and they have more modest ambitions for their service. But I'm repeating myself, I'd better stop, or risk being thought a Sky plant!