Re: Coming Soon to Virgin Media TV (2017)
Another interesting fact to emerge from this is Sky's reference to linear TV being in decline.
Discovery’s portfolio of channels includes many which are linear-only where viewing is falling.
If there is no deal forthcoming with Sky, there will be insufficient viewers left to keep Discovery channels going. This will inevitably lead to fewer channels being broadcast.
This is the first real sign that linear channels will be in decline in future years due to on demand viewing increasing in popularity and ultimately becoming dominant.
Having said that, I would be surprised if a last minute deal was not made on this occasion. Nonetheless, Sky's comment is significant.
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