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**Chris** · 28-12-2015, 15:16

The worst recession since the invention of the TV and ITV, so they claimed, *nearly* went bust - but they didn't, did they?

And commercial channels currently broadcasting to far smaller audiences than ITV have survived. The evidence is clear to see. Even a modest FTA broadcaster offers advertisers a broader reach, in a shorter time, than an on-demand provider (some of whom aren't even accepting advertising at present).

28-12-2015, 15:16	#459
Chris Trollsplatter Cable Forum Team Join Date: Jun 2003 Location: North of Watford Services: Humane elimination of all common Internet pests Posts: 36,933	Re: The future for linear TV channels The worst recession since the invention of the TV and ITV, so they claimed, nearly went bust - but they didn't, did they? And commercial channels currently broadcasting to far smaller audiences than ITV have survived. The evidence is clear to see. Even a modest FTA broadcaster offers advertisers a broader reach, in a shorter time, than an on-demand provider (some of whom aren't even accepting advertising at present).