Thread: VOD The future for linear TV channels
View Single Post
Old 28-12-2015, 14:18   #456
OLD BOY
Rise above the players
 
Join Date: Mar 2008
Location: Wokingham
Services: 2 V6 boxes with 360 software, Now, ITVX, Amazon, Netflix, Lionsgate+, Apple+, Disney+, Paramount +,
Posts: 14,589
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
Re: The future for linear TV channels
Quote:
Originally Posted by Chris View Post
He introduced that very idea here:

http://www.cableforum.co.uk/board/35755307-post63.html

and expanded on it at length over the following weeks.

I don't disagree that viewing habits are changing. The way people have consumed information and entertainment has changed with every new invention since the alphabet. However, we cannot even discuss the complete abolition of linear TV until there is a clear roadmap to universal broadband availability of at least 24Mbps, uncapped and guaranteed 24 hours a day, to every single home in the UK. Right now, we have neither the data infrastructure to deliver it, nor the electricity generating capacity to run it, nor any plans as to how it should be done.

Broadcast TV works because it is simple and economical and it just works, for millions of people at a time. It is going nowhere, within the lifetime of anyone in this discussion.
Yet again, you are assuming that nothing will change over the next 20 years, Chris, which is just plain daft. Do you really think that we will still be stressing about a lack of broadband capacity in 20 years' time? Of course not.

And in 20 years' time, our 20 year olds will be 40 year olds and the futility of wasting all that time waiting for a scheduled programme to begin and losing half an hour over a 2 hour period to adverts will not have been lost on them.

With this shift of viewing habits, advertising on linear broadcast TV will cease to be attractive to advertisers, who will come up with alternative means of promoting their products. When the tipping point arrives, the existing broadcast TV channels will start their long decline.
OLD BOY is offline   Reply With Quote