Thread: VOD Linear is old tech - on demand is the future
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Old 16-07-2017, 16:38   #28
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Re: Confirmed: linear is old tech - on demand is the future
Quote:
Originally Posted by tweetiepooh View Post
Excepting that the initial release of programming will still be delayed. So while you can access box sets and binge that only happens once the scheduled, linear programme has aired.

Then there is cost - how to pay and how to air something new and get a return on it. How would you release something completely new? Do you try to charge per view, would customers risk the payment in advance? People buy box sets for shows they know they want.

So do we have a Netflix subscription, or Amazon Prime with some content included, some extra or pay per view or purchase in advance. Do we now need adverts in on-demand content and how does that get sold?
When you talk about the initial release of programmes being delayed, I assume you are referring to catch up tv. It will not necessarily always be like this - indeed, there have been experiments already by various channels to bring out a whole new series of programmes before they have aired on scheduled tv.

It looks like the terrestrial commercial channels will lock you into the advertisements in much the same way as they do now (at least while people are still prepared to tolerate ads) and that is how they will make their money.

However, I think, with the existing subscription services available, probably increasing in number with time, people will choose to view there rather than be stuck with unskippable ads, and so all the existing terrestrial on demand services will offer a subscription alternative to stay in the game.

So, to answer your question, I guess that in the future, there will be a combination of subscription, pay per view, free and adverts swamped services to choose from, all at the expense of existing linear viewing on scheduled channels, which will decline in popularity as the current under 40s become the under 50s.
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