Quote:
Originally Posted by 1andrew1
That makes no commercial sense whatsoever. If Discovery could hike up their rates throughout Europe then they would do so anyway, regardless of the rights the UK arm has won, as that would make Discovery more profitable. Which is what business is all about.
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I meant they would hike up advertising charges during the football, and the football only. Not for them to just randomly hike up their advertizing prices during all their shows, advertizers would drop them like a tonne of bricks if they tried to push their luck with price hikes during the normal schedules. Do you seriously think Sky don't charge advertisers more during Super Sunder than they do during the European Tour Golf tournaments? That is where they can make their money back. I am not saying they will, it is just an option to a very unlikely scenario.