Thread: General ESPN, BT, Euro, Premier and Sky Sports news
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Old 07-02-2015, 00:17   #5396
1andrew1
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Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by harry_hitch View Post
As lostlam pointed out in earlier posts, it would be Discovery who pay for it. I am sure they could hike up their advertising costs throughout Europe (over the period of the contract) to cover the cost of the initial outlay. It is very unlikely it will happen though.
That makes no commercial sense whatsoever. If Discovery could hike up their rates throughout Europe then they would do so anyway, regardless of the rights the UK arm has won, as that would make Discovery more profitable. Which is what business is all about.
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