Of course the companies just love to encourage customers to use and become reliant on loads of data, then jack up the prices. The more data they have, the more they feel they can use without thinking about it or any alternatives. That's why we've all stayed on PAYG, even thought Osem Jnr is currently thinking of changing to a contract. Just as I've advised him, maybe people need to adapt their usage although that's obviously easier said than done where there's no wi-fi for example.