I get that people want to challenge themselves. And to then video it for attention and the hope that it goes viral. Personally I do enjoy watching people that do this kind of challenge suffer to see their reactions.
The Carolina Reaper isn't the hottest chili pepper in the world any longer, not by a long shot. Pepper X is now the top.
'Pepper X as the world's hottest chili pepper, measuring 2.69 million SHU, beating the previous world record of 1.64 million SHU held by the Carolina Reaper'
There was a one chip challenge, but one person died. But not sure if it was from the chili / chip itself. Some of the videos of people trying them are fun to watch.
https://news.sky.com/story/one-chip-...-teen-12956929
Each to their own....