Quote:
Originally Posted by OLD BOY
Well, the poll was taken in the present. My belief is that existing viewing habits will change, so this doesn't really impact on my look to the future.
Just look at the huge change in how we communicate through social media in the last decade. This change was driven by the young growing up into adulthood. I am sure that their ways of viewing will eventually feed through to what the mainstream do, and that a point will come when commercial TV will be seen as old hat and an inefficient way of viewing.
However, we'll see.
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Lol, the very people who are already watching streaming/on demand (the people who you want to be the trend setters for your future) are already admitting to watching more live, linear TV.
I really have no idea how you think this will be different in 10 years time.