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Originally Posted by Richc1977
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Interested in what ITV plan to do. Hopefully it won't go head to head with Match of the Day. That would be suicide.
All the reports of SKY's dominance being in decline appear to be nothing more than speculation and wishful thinking. Does anyone realistically think they will lose their grip over Premiership rights? They appear to have reserves of money available that BT don't.
There has to be a point when inflated sports costs plateau. Analysts have been saying this for nearly 5 years now but we're still not seeing it happening. Something has got to give somewhere surely?