Quote:
Originally Posted by Mobes
They will all be vary aware that pricing themselves too high will mean disaster for all companies involved.
If BT sell it too high to Sky then many Sky subs. will drop sports and advertising will go down too.
If Sky pass on and put up the prices to BT & VM customers for their share then sports subs. will drop and advertising will go down too.
If VM pass on all the costs then subs to Sky Soprts & BT Sports will go down / and not happen and they will loose money.
None of the 3 players can afford to let prices spiral and they will ALL loose.
IMO BT have more to loose than the others. Get their price structuring wrong and they will go the same was an ONdigital/ITVsports channels and be gone in a couple of years.
I want Liberty Media to get together with (for example) the Disney parent company and try and buy some rights too... we need stiffer competiton!
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Even if they were to get involved, it wouldn't be competition that would favour the consumer (us). As it would just be a bigger bidding war.
The tv rights are auctioned, all more competitors would do would be to raise the price.
The only solution would be if EPL accepted lower bids, but just can not see them doing that.