[coulsontom]

It's still cheaper than buying tickets to go and watch the games.

You can take in several matches each weekend. If you support a team doing well like I do (MCFC) then you usually get 2 matches a month for £36.
Plus the bonus of Champions League games to watch.

Tickets for away games cost anywhere in the region of £30-60. Often not less than £45.

My home season ticket works out at about £30 per game.

So it isn't quite as expensive as could be made out. However, they are raking it in.