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**Chris** · 12-06-2015, 10:23

Nope. It's a fact. The evidence is every other entertainment platform ever invented, from newspapers to cinemas. Even the venerable video library, which is the nearest existing analogy to streaming services like Netflix, would hire you VHS tapes, or latterly DVDs, that had several minutes of adverts at the beginning.

It is clear that Netflix has taken a commercial decision not to run adverts at this time. For you to blindly accept that this means they will never take adverts ever, is to completely fail to understand commercial reality. No business ever closes the door entirely and forever on a revenue stream that is open to its competitors, and is already being exploited by its competitors.

It's very generous of you to concede a point I have not made. The existence, or not, of adverts on VOD is totally irrelevant to the future of linear broadcast TV. Broadcast works, and will continue to work, on its own merits.

12-06-2015, 10:23	#366
Chris Trollsplatter Cable Forum Team Join Date: Jun 2003 Location: North of Watford Services: Humane elimination of all common Internet pests Posts: 36,930	Re: The future for linear TV channels Nope. It's a fact. The evidence is every other entertainment platform ever invented, from newspapers to cinemas. Even the venerable video library, which is the nearest existing analogy to streaming services like Netflix, would hire you VHS tapes, or latterly DVDs, that had several minutes of adverts at the beginning. It is clear that Netflix has taken a commercial decision not to run adverts at this time. For you to blindly accept that this means they will never take adverts ever, is to completely fail to understand commercial reality. No business ever closes the door entirely and forever on a revenue stream that is open to its competitors, and is already being exploited by its competitors. It's very generous of you to concede a point I have not made. The existence, or not, of adverts on VOD is totally irrelevant to the future of linear broadcast TV. Broadcast works, and will continue to work, on its own merits.