Quote:
Originally Posted by Inactive Digital
If no agreement can be reached, Virgin (and possibly Sky) would surely be within their rights to reallocate 103 - that's a big long term risk to ITV.
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Thats just about all Sky can do as ITV is FTA on satellite, so its not as if Sky can get any income from forcing ITV onto a subs pack like VM can. Also where do BT TV & TalkTalk TV stand. They are hybrid services that piggyback on Freeview but ITV appears on their EPG like everyone else so why should they be treated differently to Sky.