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Re: ESPN, BT, Euro, Premier and Sky Sports news
I think SKY will get away with this.
All SKY need to do is prove it would be to the detriment of their own product / business to allow a rivals adverts on their channels, especially channels that the rival is actually looking to poach subscribers from with their own new service. It's the key reason BT will want their adverts run on SKY Sports.
Did SKY allow adverts for Setanta Sports on the SKY Sports channels?
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