Quote:
Originally Posted by paultrademark
Am certainly no fan of Sky or Murdoch, but them saying they don't want to run BT Sports adverts on their own Sky Sports channels seems perfectly reasonable to me. They have said they can run them on their other 100+ channels.
As I said, why would you allow your competitors to advertise on your own competing market channels?
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Here is the real issue though, they did carry adverts for ESPN but because BT want to sell direct to customers, Sky are refusing to allow their adverts. That is simply them abusing their position and not allowing fair competition
ESPN, which currently holds the rights to some Premier League matches, does run football ads across Sky Sports, but does have a reciprocal carriage deal to air Sky channels. BT does not currently have a deal to air its sports content to Sky customers.