View Single Post
Old 12-06-2015, 10:32   #367
OLD BOY
Rise above the players
 
Join Date: Mar 2008
Location: Wokingham
Services: 2 V6 boxes with 360 software, Now, ITVX, Amazon, Netflix, Lionsgate+, Apple+, Disney+, Paramount +,
Posts: 14,600
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
OLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronzeOLD BOY is cast in bronze
Re: The future for linear TV channels

Quote:
Originally Posted by Chris View Post
Nope. It's a fact. The evidence is every other entertainment platform ever invented, from newspapers to cinemas. Even the venerable video library, which is the nearest existing analogy to streaming services like Netflix, would hire you VHS tapes, or latterly DVDs, that had several minutes of adverts at the beginning.

It is clear that Netflix has taken a commercial decision not to run adverts at this time. For you to blindly accept that this means they will never take adverts ever, is to completely fail to understand commercial reality. No business ever closes the door entirely and forever on a revenue stream that is open to its competitors, and is already being exploited by its competitors.

It's very generous of you to concede a point I have not made. The existence, or not, of adverts on VOD is totally irrelevant to the future of linear broadcast TV. Broadcast works, and will continue to work, on its own merits.
Nope, it is not a fact. You are assuming that the way things have 'always' happened in the past is the way things will always be done in the future.

The big advantages of the streaming services coming on stream now is that they are ad free and they provide a huge range of material instantly. Once they start to degrade those advantages, they will become less attractive.

If Netflix have worked out that they can provide the level of service they want to provide, funded by subscriptions, then ads are certainly not inevitable, particularly if they have calculated that this will reduce the interest in the services they offer.

If your whole argument is based on your insistence that Netflix are lying, then I'm afraid I don't buy that argument.
OLD BOY is offline   Reply With Quote