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Originally Posted by 1andrew1
I don't think it would be an EU matter, more an Ofcom one as only the UK is affected. The duplication wouldn't be in mobile (assuming market share is not an issue which I doubt) but in fibre infrastructure, backhaul for mobile providers etc.
I could see a Ziggo-type model in the UK with VM TV/broadband being cross-sold to Vodafone mobile customers whilst both brands are retained. EE could remain VM's mobile carrier until the contract expires.
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Lets also not forget that there's no reason any contract with EE couldn't have clauses for the event of a merger with a competitor for either company. Still, as you say, I don't imagine Virgin would be in any rush to move over to Vodafone's mobile signal if they did merge.