Quote:
Originally Posted by OLD BOY
I believe that ITV have plans to convert ITV2, 3 and 4 into subscription channels eventually. It may be something to do with that.
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Maybe when they hit the point where advertising revenue has declined to a level where subscription income would exceed FTA advertising income.
Maybe the name change is just to differentiate between ITV as a part of ITV Network Limited and the other channels, being ITV Digital Channels Ltd. Maybe they just did it to get everyone asking why they had changed the name and generate some free publicity...