Quote:
Originally Posted by Dave42
no way are sky gonna let anyone have UHD football they gonna keep it just like SA
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Totally agree. They're trying to maintain and create as many unique selling points as possible. In the ever evolving world of pay TV you've got to offer content and exclusives your competitors can't. BT have adopted this approach with their 4k content and AMC.
I'm sure at some point Virgin will come up with their own game changer exclusive to their platform.