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Originally Posted by BenMcr

0973 was originally allocated to Orange exclusively, so it wouldn't have been the same for all providers

http://www.area-codes.org.uk/07973-numbers.php

Yes, I know, but all networks just had one simple to remember number. On Orange, all their numbers were easy to remember - all 3 digit numbers - 100, 123, 150, 973, 212 had the same prefix for off-net - 07973 100 123, 07973 100 150, etc.

Vodafone's voicemail number (121) also made a decent amount of sense, you could either dial 121 on-net or 07836 121 121 off-net. WTH is it with these 07284 491 583 numbers these days?!

---------- Post added at 13:29 ---------- Previous post was at 13:28 ----------

I wonder if it's all a knee-jerk reaction to that "phone hacking" scandal. If everyone has their own "personal" voicemail number it's marginally harder to than to just dial the universal number to get someone else's voicemail.