Thread: Email Tracking
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Old 26-03-2015, 09:34   #85
Hugh
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Re: Email Tracking

No, it is the law, and if you don't do it, you are in breach of the PECR.

The DMA info is guidance on how to stay within the law. The ICO is telling what is required.

Just because you put your fingers in your ears and sing "lah lah la can't hear you la lah lah", doesn't change the fact you are in breach if you do not ask for permission.
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