Thread: VOD The future for linear TV channels
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Old 26-12-2016, 12:49   #1026
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Re: The future for linear TV channels
Quote:
Originally Posted by muppetman11 View Post
Why are you suggesting there will be an income gap , Sky is already pretty advanced with its Sky Ad smart and Sky Advance services.

Whether you like it or not in one form or another there will still be adverts.
Surely, there is less scope for advertising with the on demand viewing we will be doing in the future? There are no ads on Now TV. Sure, there is still scope for some advertisements, but nowhere near the number that currently appear on Sky's channels.

If they attempt to flood their on demand services with commercials, they will be taking away one of the attractions of subscription based OTT services.

I guess they will be able to get away with a couple of ads before an on demand programme, just as you used to get with DVD rentals, but that's about it. Having said that, they could bring Sky programming to every home if there was also a non subscription based version of on demand services available for those who could not afford, or were not prepared to pay a sub. This would still offer a better alternative than channels controlled by schedules, and would bring more choice to the wider population. Added to which, it does appear that some people actually like watching commercials!
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