Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

popper · 08-03-2008, 15:09

it appears PhormUKTechTeam is now known as PhormUKPRteam

see his latest comments here
http://techdirt.com/articles/20080306/074534461.shtml
well done, if only it were that easy to stop the unlawful processing of your data to the 'The ISP's profiler' (note their really pushing the onus of blame to the ISP now as noted above).

remember kids, send that 'Data Protection Act notice' and make sure to mention to remove the right to process,export or pass your data property to the 'profiler' as well as anything outside provision and billing.

ohh BTW, on that MPs blog,Techteam (as apposed PhormUKTechTeam, aka PhormUKPRTeam) claims to be infact a real tech inside Phorm
"I am part of the techteam (and use the name techteam) at phorm...."
http://www.bobpiper.co.uk/2008/03/theyve_got_phorm.php

---------- Post added at 15:02 ---------- Previous post was at 14:47 ----------

http://blogs.guardian.co.uk/technolo...t_mid2006.html
Phorm has been hatching its plans since at least mid-2006
...
And here's some confirmation: an article from Citywire from April 2006, just after Carphone Warehouse announced its "free" broadband service. (Well, the broadband is free, but you have to switch to its phone service.)
Citywire doesn't store its old pages (how useless is that?) but Google's cache does.

The article begins:

One company that rejoiced at Carphone Warehouse's recent free broadband launch is 121Media, a recently AIM-listed company that reckons it has the revenue model ISPs will now need to survive.

121Media has developed a piece of technology that sits on the server of an internet service provider (ISP) and enables usage data to be collected and analysed on the fly for every one of the ISP's customers. The data is anonymous, but tells the system exactly which web pages the user has viewed and what they have done on those pages, so that an advert can be served to them as they wait for the next page to load, which is precisely targeted to their usage patterns.

Fascinating. I guess we all weren't paying enough attention, eh?

Slightly over-optimistic though was the prediction that

[Ertegrul] said revenues should start coming in from this new business model in the second half of this year.

That would be 2006. We might not see the results until the second half of this year - 2008.
...
"

---------- Post added at 15:09 ---------- Previous post was at 15:02 ----------

http://www.ft.com/cms/s/0/dc5d99ee-e...0779fd2ac.html
"
Phorm down on search protests

By Robert Orr and Neil Hume
Published: March 7 2008 02:00 | Last updated: March 7 2008 02:00

Phorm shares came under pressure yesterday as the online advertising group ran into protests over its targeted search technology.

The Aim-listed company's software maps browsing histories and uses them to target individuals with tailored advertising.

Customers of internet providers that have struck deals with the company recently (BT, Virgin Media and TalkTalk) have complained and a website (www.badphorm.co.uk) has been created for the airing of grievances.

Phorm said its technology protected users' privacy. Its shares closed down 6.5 per cent at Ã‚Â£30.75."

08-03-2008, 15:09	#794
popper Inactive Join Date: Jan 2006 Posts: 3,270	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77 & 102] it appears PhormUKTechTeam is now known as PhormUKPRteam see his latest comments here http://techdirt.com/articles/20080306/074534461.shtml well done, if only it were that easy to stop the unlawful processing of your data to the 'The ISP's profiler' (note their really pushing the onus of blame to the ISP now as noted above). remember kids, send that 'Data Protection Act notice' and make sure to mention to remove the right to process,export or pass your data property to the 'profiler' as well as anything outside provision and billing. ohh BTW, on that MPs blog,Techteam (as apposed PhormUKTechTeam, aka PhormUKPRTeam) claims to be infact a real tech inside Phorm "I am part of the techteam (and use the name techteam) at phorm...." http://www.bobpiper.co.uk/2008/03/theyve_got_phorm.php ---------- Post added at 15:02 ---------- Previous post was at 14:47 ---------- http://blogs.guardian.co.uk/technolo...t_mid2006.html Phorm has been hatching its plans since at least mid-2006 ... And here's some confirmation: an article from Citywire from April 2006, just after Carphone Warehouse announced its "free" broadband service. (Well, the broadband is free, but you have to switch to its phone service.) Citywire doesn't store its old pages (how useless is that?) but Google's cache does. The article begins: One company that rejoiced at Carphone Warehouse's recent free broadband launch is 121Media, a recently AIM-listed company that reckons it has the revenue model ISPs will now need to survive. 121Media has developed a piece of technology that sits on the server of an internet service provider (ISP) and enables usage data to be collected and analysed on the fly for every one of the ISP's customers. The data is anonymous, but tells the system exactly which web pages the user has viewed and what they have done on those pages, so that an advert can be served to them as they wait for the next page to load, which is precisely targeted to their usage patterns. Fascinating. I guess we all weren't paying enough attention, eh? Slightly over-optimistic though was the prediction that [Ertegrul] said revenues should start coming in from this new business model in the second half of this year. That would be 2006. We might not see the results until the second half of this year - 2008. ... " ---------- Post added at 15:09 ---------- Previous post was at 15:02 ---------- http://www.ft.com/cms/s/0/dc5d99ee-e...0779fd2ac.html " Phorm down on search protests By Robert Orr and Neil Hume Published: March 7 2008 02:00 \| Last updated: March 7 2008 02:00 Phorm shares came under pressure yesterday as the online advertising group ran into protests over its targeted search technology. The Aim-listed company's software maps browsing histories and uses them to target individuals with tailored advertising. Customers of internet providers that have struck deals with the company recently (BT, Virgin Media and TalkTalk) have complained and a website (www.badphorm.co.uk) has been created for the airing of grievances. Phorm said its technology protected users' privacy. Its shares closed down 6.5 per cent at Ã‚Â£30.75."