Re: Virgin Media setup
Ethernet should be fine over the distance you are talking about, if you have somewhere safe to run the cable.
Not sure if you use a computer downstairs, but if you don't, you could move the superhub and connect it to the cable point there.
Powerline homeplugs are also a good suggestion.
You can't use ADSL on Virgin Media telephone lines because they are on a 'closed circuit' which no one else has access to.
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