Thread: VOD The future for linear TV channels
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Old 01-04-2016, 09:53   #772
OLD BOY
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Re: The future for linear TV channels
Quote:
Originally Posted by Chris View Post
For all sorts of reasons, partly because cinema offers an immersive experience you can't easily match at home, and partly because the distribution model allows studios to recoup the enormous investment required to make a blockbuster film.

This is a salutary tale for the nascent VOD industry - broadcast distribution allows easy access to a larger audience and simultaneous viewing that can, if the product is good, promote further growth in viewing figures. The Night Manager increased its reach as the series went on, for this reason. The very model of VOD delivery makes this impossible to achieve.

TV execs call it "water cooler TV" - something you talk about the next day.
So people haven't talked about Breaking Bad (Netflix)? Sorry, but that is a very weak argument.

Granted, cinemas did not close when TV arrived and they are still going strong, but the experience is completely different from watching TV. When watching programmes on a streaming services, there is very little difference from watching broadcast TV except that you can't fast forward broadcast TV (except on recordings) and you don't get constantly interrupted by advertisements.

What does broadcast TV have that makes it preferable to VOD? The broadcasters are going to have to do better if they want to attract viewers to remain with their method of programme delivery. I cannot see what solution they could possibly have that would make this a better option, to be frank.
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