That's right, Den, but you will be aware of the growing resistence to price rises in relation to the cost of sport. If higher bids result in higher prices on a regular basis, the law of diminishing returns start to kick in, and then sport will no longer be the mighty financial driver it once was.
As I said before, you can't just the future by the present. Things have a habit of changing.
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Another blow for VM subscribers.
http://www.a516digital.com/2017/01/f...ation-via.html
BT Sport subscribers with Sky, BT TV, TalkTalk, or who access BT Sport via the app will gain access to Boxing channel BoxNation from 24th February 2017.
The tie-up between the two broadcasters was first announced last year, but since then further details alongside the launch date have become available. While BT Sport subscribers using BT's and TalkTalk's YouView-based TV services or using Sky will benefit,
Virgin Media customers with BT Sport are excluded.
Anyone with the BT Sport Pack will get BoxNation for free from 24th February 2017, although BoxNation's pay-per-view events won't be included, according to BT. HD pack customers will gain free access to BoxNation in high definition. BT Sport Lite Pack customers will need to upgrade to the full BT Sport pack to gain access to BoxNation.
The launch coincides with an evening of boxing including Boy Jones Jnr v Craig Poxton and Jay Harris v Thomas Essomba from Bethanal Green.
As part of the deal between BoxNation and BT Sport, Saturday night Fight Nights will also feature on the BT Sport channels.
As announced on Friday, BT will start charging all BT TV customers for BT Sport from 1st August 2017. This affects those watching in standard definition, as HD and UHD customers already pay a premium for BT Sport in high and ultra high definition formats. BT is increasing the monthly subscription charge for those accessing BT Sport via Sky from the same date. However, BT says the deal with BoxNation means viewers who previously subscribed to both services separately will save £144 a year.