29 plus bank holidays. Allowed 2 days flexi per month too so all in all I'm happy with my lot.
I was headhunted about 4 years ago and the hunter was prepared to through a few thousand extra a year my way and match the 34 hour week. However I'd lose 5 days a year plus flexitime.
I decides to stay put. I have 2 young kids and decided that the correct work/life balance required more time off, not less.