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Old 12-10-2017, 02:55   #159
RichardCoulter
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Re: Virgin Media prices are going up again...

Quote:
Originally Posted by OLD BOY View Post
Yes, I think it's the retention deals that are losing them money. Sky started this off, I think, and the whole thing has got out of hand.

If they stuck to one price for everyone, and Sky did the same, I'm sure their revenue would increase.
Sky tried to bring discounting to an end in early 2016, but had to abandon it.

It's better to retain/attract customers who can't or won't pay the full price and make less profit than losing them altogether, plus it costs VM less to discount and keep someone than processing the effects of churn.
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