Quote:
Originally Posted by OhReally
What I do think is a great idea albeit many many years late is companies being forced to include the line rental cost in the phone service price. Proper transparency in pricing.
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Cable always used to advertise services as one price which included line rental but it didn't work because the pricing was then compared to the ex-line rental cost that other providers advertised with.
So VM had to change to the same way of advertising for consistency in comparisons.