Re: Coming Soon to Virgin TV (2009)
My point with iPlayer was that there was a great fanfare associated with it. On day 1, the content didn't really increase, at all, it was the UI there. It really did take months for the content to grow to the good standard it is now.
I agree in this case it was probably sensible keeping quiet as if those media reports are anything to go buy virgin had a year's difficult haggling with ITV, so a good job all round.
The only thing that suggests to me that ITV vod might appear is the strange disappearance of large amounts of HD vod at more or less the same time as this announcement...
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