Thread: Coming Soon to Virgin TV (2009)
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Old 13-04-2009, 01:20   #765
frogstamper
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Re: Coming Soon to Virgin TV (2009)
Quote:
Originally Posted by Thebenster View Post
UKTV unveils Home and Really in latest phase of its rebrand

30 April- UKTV to launch 'Home'
19 May- UKTV to launch 'Really'

UKTV Gardens will be axed with some of the programming moved to Home.

Incidentally, the tagline for 'Really' is 'you couldn't make it up'.

UKTV Food is expected to rebrand this quarter.

http://www.brandrepublic.com/News/89...e-its-rebrand/
Who on earth comes up with the names for these old UKTV channels?? I'm imagining some executive sitting in a meeting telling the advertisers that he wants something "cutting edge", "pro-active" something "out of left field".
Then after all this blue sky thinking they come up with...Watch, Really and Yesterday.
I wonder how much all this "out of the box" thinking cost them?
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