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Originally Posted by theone2k10
Just a hunch about blaze not seen anything yet.
Sony probably see freeview as a chance to reach out to a wider audience maybe they'll launch a premier product in the future and use sony movies to advertise that product.
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Movie Mix was doing that job already, as an outlet on Freeview and a platform to advertise their other services. Adding the Sony Movie Channel to Freeview just reduces the value of the core brand. The premier product could have been an upgraded HD version of the Sony Movie Channel.
The consolidation of their wider network is coming together nicely now, with both True Movies 2 and True Drama gone, making way for +1's. Their children's channels are in great shape. The music stations could do with some attention though. Movies4Men is their other free movie channel and it does pretty well.