Re: Supermarket own brands
Quote:
Originally Posted by Gavin78
Am I the only one lately that has been walking around Asda as an example finding it harder to get branded products in favour of own brands?
I've noticed my local Asda lately the shelves are full of things like smart price beans, asda beans, reduced salt beans, premium beans etc all asdas own brand. even the fresh meats are asdas own mainly.
Not that I am fussed about using some of the asda stuff it's just I've noticed that the other branded makes are getting less and less in favour of their own foods?
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The reason as to why is because a majority of their customers are from a certain demographic and that is where a significant core of their sales and profits come from as their own branded goods are significantly cheaper then the big brand names..
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