[Kushan]

No reason Virgin can't partner up with a DSL provider to offer them a lead deal whereby customers "leaving" a Virgin area can get supplied by the other provider.

Virgin gets a cut, the other provider gets a nice set of leads and the customer gets a process to ensure they've got service at their new address.

Also helps with the whole moving house verification side of things.

Of course, while Virgin can just charge the full contract fee, they won't consider it, but if OFCOM pushes on this then it could be an option.