Quote:
Originally Posted by 1andrew1
That's pretty much how Sky Sports and BT Sport started off. Charge a modest fee at first to get lots of people on board. Then keep on hiking the price until you reach the sweet spot of subscriber numbers x subscription price giving you the maximum income.
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At first Sky Sports was free, then became £5.99 with a half price offer for 3 months.
Adjusted for inflation Sky Sports would now be £12.75!