Sky had been lagging behind VM in the 'all in one place' offering for some time, but it's really going for it now as promoted here:
https://www.sky.com/shop/tv/sky-q/apps
Quote:
Apps on Sky Q
All in one place, easy
Everything’s so much easier when it’s side by side. Netflix, Disney+, YouTube, Spotify, BBC iPlayer, Prime Video. All in one place. And tell your remote what you’re looking for to get to them faster.
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VM need to make sure they don't fall behind. It's the big ones like Disney+ and Spotify that are the most obvious omissions.