[jfman]

I think very much the view is a Sky Sports subscriber is of value regardless of platform and the same for BT Sports now.

I don’t think either Sky, Virgin or BT expect radical shake up of the TV, phone or broadband markets as a result of each other’s actions any more. Their positions have stabilised in the market. It’s now about how best to reduce costs for content while maintaining value and pushing price rises onto their existing bases.