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Originally Posted by Kabaal
I kinda wish they would. It would be nice to get everything under the same umbrella with billing and even better if someone could come up with a box that merges cable, netflix, amazon, now tv etc into one single UI. Sorta the way the Fire TV does with having the Netflix 'recommended' on the main interface, but better.
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Don't think you will ever get unified billing as that really won't be in the customers best interest but Apple seen to be trying to tackle the content issues with their new universal search, although this doesn't currently include Netflix.